{ "title": "El drama contin\u00faa con e.l.f.: m\u00e1s glam, m\u00e1s brillo y el doble de e.l.f.ecto ", "modified_at": "2026-04-27 10:00:02", "published_at": "2026-04-27 10:00:00", "url": "https://elf.another.co/el-drama-continua-con-elf-mas-glam-mas-brillo-y-el-doble-de-elfecto", "short_url": "http://prez.ly/zBDd", "culture": "es_419", "language": "ES", "slug": "el-drama-continua-con-elf-mas-glam-mas-brillo-y-el-doble-de-elfecto", "body": "

Después de conquistar a la audiencia mexicana con Descubre e.l.f.ecto, e.l.f. Cosmetics continúa su compromiso con cada ojo, labio y cara a través de una segunda temporada que lo tiene todo: lágrimas, tensión, maquillaje perfecto y una buena dosis de humor. Bienvenidos a e.l.f. novelas, una miniserie de cuatro capítulos donde la belleza es más que un accesorio.

Inspiradas en las telenovelas de siempre (esas que todos decimos que no vemos, pero todos comentamos), las e.l.f. novelas mezclan emoción, estética y drama en dosis perfectas a través de situaciones cotidianas llevadas al extremo, como la amiga que llora en el baño del antro, el ex que no puede con tu glow up, la suegra que baja la guardia con una buena tinta, y la amiga venenosa que se transforma gracias a un bálsamo labial; la serie nos recuerda que el drama vive en los detalles.

A lo largo de los episodios, la marca introduce de forma divertida y natural algunos de sus productos más queridos, como el Holy Hydration Makeup Melting Cleansing Balm, que limpia más que el maquillaje (y las malas vibras de un ex), o el icónico Halo Glow Liquid Filter, que roba miradas incluso en encuentros incómodos. En otro capítulo, el Sheer For It Tint cambia la relación suegra-nuera con solo una aplicación, y en el cierre, el Glow Reviver Melting Lip Balm convierte el chisme en elogio con un solo brillo.

Estas historias no solo entretienen, sino que también amplifican el compromiso de e.l.f. con ofrecer belleza premium, accesible y sin filtros para cada ojo, labio y cara. Con e.l.f. novelas, la marca reafirma su compromiso de conectar con la comunidad mexicana, celebrando su estilo, su autenticidad y ese amor compartido por el drama... del bueno.

Los episodios podrán verse en TikTok e Instagram, llevando el e.l.f.ecto directo al scroll de quienes saben que una buena historia siempre viene con buen maquillaje, y para quienes quieran recrear cada escena (o cada glow), los productos protagonistas y más están disponibles en Sephora, sephora.com.mx, y ULTA Beauty México.

\n \n \n \n \n \n \n COMUNICADO DE PRENSA.docx\n 54 KB\n \n
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\n Laura Briones\n PR Executive\n \n
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